Connecting Korean Fish Bait to the Global Market: The Successful Export Story of Hi3D
Did you know that Korean fish bait (frozen mackerel, sardines, herring, etc.) is gaining attention in the global market? Especially due to the Russia-Ukraine war and the Fukushima radioactive water issue in Japan, the demand for Korean fish bait has been increasing. However, there are still challenges that the Korean fish bait industry needs to overcome. The underdeveloped fisheries industry and lagging freshness maintenance systems are issues that need to be addressed. Is it possible to secure competitiveness in the global market by building better quality and stable supply chains? Hi3D co.,ltd is providing answers to these concerns.
Hi3D is showcasing the excellence of Korean fish bait worldwide through differentiated strategies and thorough quality management systems. Let’s now explore the successful fish bait export case of Hi3D and see the bright future of the Korean fish bait industry.
New Possibilities in the Korean Fish Bait Market, Hi3D
In the past, the fish bait market was dominated by Mexico, Russia, and Japan, but due to recent changes in international dynamics, Korea is being recognized as a new supplier. European fish bait boasts high quality and price, but Korean products are targeting the market based on price competitiveness. In particular, in the African market, there is a demand for roasting frozen mackerel and sardines (70g-150g), which has increased the export volume of Korean fish bait. In this market environment, Hi3D has established trust relationships with suppliers in the East Sea, Busan, and the southern coast areas to secure a stable supply chain. It has succeeded in entering parts of the EU market with necessary infrastructure for export, such as freezing warehouses, forwarders, and certifications. However, Hi3D is not stopping here and is preparing for an even bigger leap. It is continuously striving to strengthen the competitiveness of the Korean fish bait industry and expand its global market share. In this process, they face challenges in quality management, maintaining price competitiveness, and developing new markets.
In particular, the EU market requires high-quality standards, so Hi3D has focused on quality improvement and obtaining certifications such as the EU Catch Certificate, EU Health Certificate, and CERTIFICATE OF PRODUCT-SPECIFIC APPROVED EXPORTER. The African market is sensitive to price, so a strategy to maintain price competitiveness while enhancing quality had to be established. Moreover, they are continuing efforts to expand export bases and develop new markets by actively utilizing support systems like the ODA business.
TUNAKOREA, the Core Partner for Fish Bait Export Solutions
Hi3D has collaborated with TUNAKOREA to solve various problems that arise in the process of fish bait export. TUNAKOREA, a company specialized in seafood export, provides professional knowledge on complex customs procedures, quality standards, and various market environments. TUNAKOREA's fish bait export solution consists of three key functions.
Firstly, it provides export consulting. TUNAKOREA analyzes Hi3D's export goals and market conditions to suggest the optimal export strategy.
Secondly, it provides a quality management function. TUNAKOREA supports the construction of a cold chain system to maintain the freshness of the bait and helps produce products that meet international quality standards.
Thirdly, it offers an overseas marketing function. TUNAKOREA promotes Hi3D's fish bait in the overseas market through buyer discovery, exhibition participation, and online marketing.
Especially, TUNAKOREA's "one-stop export support system" greatly contributed to simplifying complex export procedures and reducing time and cost. Thanks to TUNAKOREA's professional support, Hi3D was able to focus more on quality improvement and securing price competitiveness.
"Thanks to TUNAKOREA's customized consulting, we were able to enter the EU market successfully. It was a great help in overcoming complex certification procedures and stringent quality standards."
This is according to a representative of Hi3D. TUNAKOREA is growing together as a reliable partner beyond simply providing solutions. TUNAKOREA's goal is to enhance the competitiveness of Korea's fish bait industry and elevate its status in the global market. TUNAKOREA will continue to support successful exports with ongoing innovation and effort.
Innovative Cold Chain System Adoption, Capturing Freshness, Boosting Export Competitiveness!
Hi3D has maximized the freshness of its bait through TUNAKOREA's consulting by adopting an innovative cold chain system. In the past, maintaining the freshness of bait was difficult, leading to quality degradation issues during the export process. However, TUNAKOREA implemented an optimized cold chain system for Hi3D, contributing to maintaining freshness and enhancing export competitiveness. The solution proposed by TUNAKOREA is the "ice cube packaging" method, using specially designed ice cubes to keep the bait fresh for a long time. These ice cubes have superior cooling effects compared to regular ice and melt slowly to maintain freshness over an extended period.
Additionally, TUNAKOREA introduced a real-time temperature monitoring system that allows for instant detection and control of temperature during the transportation of bait. This system sends immediate alerts when the temperature deviates from a certain range, enabling swift responses. As a result, Hi3D was able to reduce possible losses during transportation and maintain consistent quality. After introducing the cold chain system, Hi3D received positive evaluations in the EU market and succeeded in increasing export volumes.
"Previously, maintaining the freshness of bait was difficult, often resulting in claims, but since adopting TUNAKOREA's cold chain system, claims have hardly occurred. Customer satisfaction has improved significantly."
This is according to a representative of Hi3D.
Hi3D, Alongside TUNAKOREA, Writing a Successful Korean Fish Bait Export Story
Through its collaboration with TUNAKOREA, Hi3D has confirmed new possibilities in Korean fish bait exports. TUNAKOREA is growing together as a reliable partner beyond simply providing solutions. Hi3D plans to accelerate the development of new markets beyond the EU, such as Africa and Southeast Asia, based on the support of TUNAKOREA. Additionally, they will lead market trends in fish bait and further enhance competitiveness through newly developed products with TUNAKOREA.
Hi3D aims to export 1,000-2,000 tons of sardines and mackerel next year and will do its utmost with TUNAKOREA to achieve this goal.
"TUNAKOREA is more than just a cooperative partner; it is a true partner that works together to achieve our company's success. We will create a new history in Korean fish bait exports with TUNAKOREA."
This is according to the CEO of Hi3D. TUNAKOREA will continue to support successful exports through constant innovation and effort, contributing to the development of the Korean fish bait industry. The future of Korean fish bait is bright.
Recognizing Korean fish bait in the global market requires multifaceted efforts such as quality control, refrigerated distribution, and export certification. TUNAKOREA, along with Hi3D, has fulfilled these elements to lay the foundation for exporting frozen mackerel and sardines. We hope that the Korean fish bait industry will establish itself as a trusted resource in the global market.
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