Targeting the Evolving Fish Products Market with TUNAKOREA's Differentiated Strategy in the European Market
The fish products market (including frozen mackerel, sardines, herring, etc.) is undergoing rapid changes amid international situation shifts.
"Whatever I use, it doesn't satisfy..."
This comment from a customer resonates. As the conditions in countries leading fish product exports have destabilized, there is an increasing demand for Korean fish products. However, the challenges include underdeveloped fisheries and insufficient freshness maintenance systems. In this context, TUNAKOREA is emerging as a new force in the fish products market with its unique strategy and quality control system.
Opportunities and Challenges for the Korean Fish Products Market amid Global Uncertainties
The Russia-Ukraine war and Japan's Fukushima radioactive water issue are significantly impacting the fish products market. Formerly led by countries like Mexico, Russia, and Japan, the market is being reshaped due to supply chain instabilities and increased consumer fears. European fish products, despite maintaining high quality and freshness, are losing out in price competitiveness, while products from Japan are being avoided over radiation concerns.
In this scenario, Korean fish products are seizing new opportunities through price competitiveness and safety. In particular, in the African market, there's a high demand for grilled frozen mackerel and sardines (70g-150g), leading to an increase in exports of Korean fish products. Companies like MH Fisheries are growing through large-scale exports to Africa, also supported by ODA projects beyond private business. Yet, Korea still faces the task of advancing its fisheries and maintaining freshness. TUNAKOREA has accurately assessed this market situation and developed a differentiated strategy to enhance the competitiveness of Korean fish products.
TUNAKOREA Establishes a Reliable Supply Chain, Tapping into the European Market
In a rapidly changing fish products market, TUNAKOREA is focusing on meticulous supply chain management and stringent quality control to maintain competitiveness. By forming close partnerships with suppliers in the East Sea (Jumunjin, Samcheok, Hupo Port), Busan, and the southern coast (wholesalers and fisheries cooperatives), TUNAKOREA has secured a stable supply chain. Building on long-established trust, TUNAKOREA has reinforced its cold chain system to preserve freshness immediately after catch, striving to supply the best fish products through thorough hygiene management and quality inspections.
The product is named **"Singsunhae(鮮)"** and is rich in Omega-3 fatty acids. TUNAKOREA aims to provide not just fish products but healthy and safe food to customers. With these efforts, TUNAKOREA has successfully exported 300 tons of frozen mackerel to Kali Tuna in Croatia for $240,000 and plans to increase exports of sardines and mackerel to 1,000-2,000 tons next year. TUNAKOREA has also obtained EU Catch Certificate, EU Health Certificate, and CERTIFICATE OF PRODUCT-SPECIFIC APPROVED EXPORTER for its European market entry. These certifications are essential for ensuring product safety and quality in the European market and will serve as a crucial stepping stone for TUNAKOREA's expansion there.
Stringent Quality Control and Customer Satisfaction: TUNAKOREA's Growth Engine
TUNAKOREA strives not just to sell fish products but to provide the utmost satisfaction to customers. It continuously endeavors to understand customer needs accurately and provide customized products and services. Customers who have experienced TUNAKOREA's fish products responded positively:
★★★★★ – "The freshness is alive! There's no fishy smell, and even the kids eat very well. Thanks to TUNAKOREA, our family can enjoy a healthy table."
TUNAKOREA continues to achieve sustained growth on the back of such positive feedback from customers. Moving forward, TUNAKOREA will prioritize meticulous quality control and customer satisfaction, setting new standards in the fish products market.
TUNAKOREA Strives for a Sustainable Fish Products Market
TUNAKOREA is committed to creating a sustainable fish products market beyond pursuing short-term profits. It supports sustainable fishing practices and actively participates in efforts to eliminate illegal fishing.
Additionally, to protect the environment, TUNAKOREA is using eco-friendly packaging and striving to reduce carbon emissions. To pass on healthy oceans to future generations, TUNAKOREA will spare no effort in investing in a sustainable fish products market.
Future Outlook: TUNAKOREA Brightens the Future of Korean Fish Products
The demand for Korean fish products is rising due to the Russia-Ukraine war and Japan's radiation issues, with exports particularly increasing in the African market. Companies like High3D are seeking European market entry by establishing supply systems and obtaining certifications. Korea needs to improve its freshness maintenance systems and enhance quality to boost export competitiveness of fish products. TUNAKOREA will keep leading the fish products market with continuous investment and innovation aligned with these market changes.
TUNAKOREA will continue to shape a bright future for Korean fish products through thorough quality control, customer-centric management, and sustainable management.
TUNAKOREA promises to always prioritize building trust with customers and doing its utmost for their health and happiness.
TUNAKOREA: Adding Freshness to Your Table
TUNAKOREA pledges to ensure your healthy table with fresh and safe fish products. Experience TUNAKOREA's fish products now!
TUNAKOREA: Seeking Partners for Growth
TUNAKOREA is looking for partners to develop the fish products market together. If you are interested in growing with TUNAKOREA, feel free to contact us anytime.
TUNAKOREA: Shaping the Future of the Fish Products Market
TUNAKOREA aims to lead innovations in the fish products market and become a company that contributes to society through sustainable growth. We hope you continue to watch over TUNAKOREA's efforts and provide your support.
TUNAKOREA
We prioritize customer health and happiness at TUNAKOREA.
In a restructured fish products market, Korean frozen mackerel and sardines hold new competitive edges. TUNAKOREA has established itself as a trusted fish products specialist company based on thorough quality control and certification systems. We look forward to their future endeavours.
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