The success story of TUNAKOREA is much like tending to a garden. TUNAKOREA bore the beautiful fruit of 100 billion in exports through the following elements.
- Overcame the vast competitor of Chinese capital in the harsh African market.
- Planted the seeds of success utilizing ODA projects as fertile soil.
- Consistently provided unwavering trust with the supply chain like water and sunshine.
So how was TUNAKOREA able to cultivate such an amazing garden?
ODA Project Strategy Utilization and African Market Development
Amidst the massive waves of Chinese capital, what was TUNAKOREA's secret to achieving an astonishing 100 billion won in exports? While many wonder about the secret, the key lies in the unique ODA project strategy TUNAKOREA discovered during the fierce competition with MH Fishery. Focusing on the African market, where MH Fishery is actively expanding in both private businesses and ODA projects backed by strong Chinese capital, became both a significant challenge and a motivation for TUNAKOREA to seek differentiated opportunities. Instead of direct confrontation, TUNAKOREA focused on the potential of ODA projects, thereby choosing a wise path of significantly reducing initial investment burdens and securing stable overseas channels. Through government support, TUNAKOREA steadily supplied high-quality seafood to Africa, gradually building up brand recognition locally. Finally, leveraging the robust foundation of ODA projects, TUNAKOREA gained an upper hand in the competition with MH Fishery, capturing opportunities amidst crises with a distinctive strategy leading to their valuable victory.
Building a Robust Supply Chain and Solid Trust
The Key to Supply Chain Trust
Aside from ODA projects, TUNAKOREA's success hinges on another critical distinction—its 'tightly constructed supply chain' and 'strong trust relationships.' While MH Fishery garners attention by exporting seafood worth 100 billion won in the African market with support from Chinese capital, TUNAKOREA, known as HY3D co.,ltd, invested considerable efforts to secure middlemen in the Eastern Coast, Busan, and Southern Coast areas as true partners, not just trading entities, building deep trust in the process. The reason for TUNAKOREA's focus on supply chain construction and trust building is clear. To secure competitiveness in the international market and achieve sustainable growth, it is essential to provide premium quality seafood reliably.
Building a Cooperative and Sustainable Supply Chain
How was TUNAKOREA able to build such a firm and stable supply chain? For instance, during periods of poor catch, they continued dialogues for mutual growth rather than pursuing unilateral price negotiations, maintaining stable channels and sharing partner difficulties. Beyond simple buying and selling contracts, they consistently invested to build a genuine partnership to rely on each other amidst unpredictable market conditions. Thanks to these dedicated efforts, TUNAKOREA secured a supply chain to consistently procure premium quality seafood, which played a crucial role in boosting the competitiveness of our seafood in the international market. TUNAKOREA presents an exemplary case, not merely pursuing profit, but realizing co-prosperity values alongside fishermen, cultivating a sustainable fisheries ecosystem, and positively impacting regional economic revitalization.
Sustainable Growth Achieved through ODA and Supply Chain Synergy
The Start of ODA-Supply Chain Synergy
TUNAKOREA's success must be noted for its synergistic effects created through ODA projects and a robust supply chain. Competing with MH Fishery backed by Chinese capital, TUNAKOREA actively participated in Official Development Assistance (ODA) projects to maximize their potential. TUNAKOREA's successful experience in wisely utilizing ODA, a national support program, offers significant implications to other domestic companies looking to enter foreign markets.
Trust-Based ODA Success Strategy
So how did TUNAKOREA manage to succeed so grandly in the relatively unknown territory of ODA projects? The core of this success is precisely the firm foundation of 'trust.' Through close collaboration with HY3D co.,ltd, TUNAKOREA invested considerable time in establishing strong trust with suppliers (middlemen and fishing cooperatives) in the Eastern Coast, Busan, and Southern Coast areas.
Creating Locally Tailored Value
On this basis of trust, TUNAKOREA effectively utilized funds secured through ODA projects, focusing on developing and supplying tailored seafood optimized for the African market by closely analyzing the local market characteristics and consumer preferences. For instance, beyond the simple export of fish species, they proposed processing methods aligned with local food culture and provided technical support for extending shelf life, thereby creating practical added value. TUNAKOREA does not just chase economic profit; they aim for the ultimate goal of creating social value for the target countries through official development assistance, enhancing the stature of Korean seafood, and pursuing sustainable growth. The success of exporting 100 billion won is a valuable fruit of TUNAKOREA's consistent efforts, providing a robust foundation for further leaps in Korea's fisheries industry.
The voyage of a company is sometimes like finding a shining compass amidst unpredictable turbulent waves. Even when all eyes were on the huge wave of Chinese capital, TUNAKOREA raised sails of hidden routes called ODA projects and robust trust-bound supply chains. This represents, beyond simple success, the strategic wisdom of turning crises into opportunities to create sustainable value and elevate our seafood's stature. TUNAKOREA's story will continue to pave new paths for many companies, providing the clearest answer to 'why TUNAKOREA deserves attention right now.'
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