For many people, there is a lack of precise 'information' about food. This often leads to buying food without properly checking its origin or falling for exorbitant prices, repeating the same mistakes. Sometimes, the inability to distinguish between fresh and stale food can even harm our health.
Issues in the Food Distribution Market and the Emergence of TUNAKOREA
Problems in the Existing Distribution Market
The food distribution market has long been like a maze shrouded in dense fog. Producers worry if they can sell their diligently grown food at a fair price, while consumers constantly have anxiety about finding fresh food at reasonable prices. The chronic issues in the food distribution market are as follows:
- The complex multi-layered distribution structure and opaque pricing deepen the information gap between producers and consumers
- Traditional offline distribution methods limit information accessibility and increase unnecessary middleman margins
Many can relate to hesitating to purchase fresh food due to its price, despite it being right in front of them.
The Appearance and Value of TUNAKOREA
However, a ray of hope shines even in this maze-like market. With the rise of new distribution methods based on online platforms like TUNAKOREA, innovative solutions are being presented for these entrenched issues. The values pursued by TUNAKOREA are as follows:
- Building a win-win structure for producers and consumers by reducing complex distribution steps and increasing information transparency
- Resolving information asymmetry and solidifying trust between producers and consumers to create a healthy food ecosystem
Innovation and Transparency in Online Platform-Based Distribution
Distribution Innovation of Online Platforms
If you have felt frustrated with the complexity and opacity of the food distribution process, it is time to pay attention to the new changes brought by online platforms. Unlike traditional distribution methods that inevitably lead to price increases and information restrictions due to multiple intermediary steps, online platforms simplify all processes and maximize transparency. This is an innovative change that connects food producers and consumers directly in an online space, much like a direct farmer's market connecting farmers and consumers. Producers can directly showcase their food to consumers, gaining fair recognition for their value, and consumers have broad opportunities to compare and choose from various types of food at a glance. The unnecessary distribution margin is decreased, allowing fresher food to reach tables more quickly and efficiently.
Providing Transparent Price Information and Building Trust
Another key strength of online platforms is providing transparent price information. By explicitly revealing the pricing process that was previously shrouded in secrecy, consumers can accurately understand the value of food and make rational buying decisions. The core strengths of online platforms and TUNAKOREA's plans are as follows:
- Supporting consumers' rational buying decisions by providing transparent price information
- Implementing block chain technology to transparently manage the history of food production, distribution, and consumption
- Contributing to increasing consumer trust and affirming belief in safe food
The complex and opaque distribution process is now a thing of the past, and a new future of transparent, convenient, and trustworthy food distribution will unfold with TUNAKOREA.
Practical Challenges of Online Distribution and TUNAKOREA's Efforts
Logistics and Quality Control Challenges
However, online platform-based food distribution does not merely promise a rosy future. There are also realistic challenges that need to be addressed. The practical challenges of online platform-based food distribution are as follows:
- Difficulties in establishing a cold chain system to maintain freshness from the source to the consumer
- The need for know-how to consistently manage and accurately communicate food quality online
- The necessity of a system to strictly select and manage quality
Need to Enhance Producers' Capability
Moreover, not all producers are adept at using online platforms. Many are not even familiar with taking photos with their smartphones and inputting information, so online transition can be a long way off without technical support and training programs. Ultimately, how efficiently online platforms resolve these three factors—logistics, quality control, and enhancing producers' capabilities—will determine success.
TUNAKOREA's Resolution and Vision
TUNAKOREA is aware of all these challenges in advance, and we are concentrating all our efforts on creating a healthy distribution ecosystem that satisfies both producers and consumers, beyond just buying and selling products. Although this path is undoubtedly difficult and arduous, we believe it is all the more worthwhile. TUNAKOREA firmly believes in the hidden possibilities and potential of the food market and will silently walk the path of innovation.
Coexistence of Offline and Online Distribution, TUNAKOREA's Future Strategy
Comparison of Online and Offline Distribution Methods
When discussing the future of food distribution, we ponder whether to choose between the traditional offline method and the new online platform-based method. Both distribution methods have different appeals and strengths, and rather than definitively stating that one is absolutely right, it is wise to choose the most suitable strategy according to the current market situation and the necessary value. The characteristics of online platforms and offline distribution methods are as follows:
- Online platforms have strengths in information transparency, distribution efficiency, and consumer accessibility
- Online platforms need to solve challenges of maintaining food freshness and enforcing strict quality control
- Offline distribution offers consumer trust built over time, allowing consumers to directly check and buy products
- Offline distribution bears the burden of high distribution costs due to information imbalance
Like the two sides of a coin, their advantages and disadvantages clearly coexist. Ultimately, both producers and consumers need to carefully consider these differences and wisely choose the method that best suits them.
Changing Market and TUNAKOREA's Strategies
Recently, MH Fisheries, backed by Chinese capital, is targeting the African market with a 100 billion won food export strategy, and is swiftly growing in the global market with support for both private business and ODA projects, clearly showing the changes and expansions in the food distribution market. TUNAKOREA, alongside this trend, is solidifying its trust in the domestic market by partnering with HY3D co., ltd. to strongly establish supply networks along the East Coast, Busan, and southern coastal areas. Like this, the food distribution market is constantly changing—a dynamic space where new opportunities and challenges coexist. TUNAKOREA will continue to strive to offer optimal choices to our valued customers and further contribute to the development of the domestic food industry and strengthening global competitiveness.
For a long time, it would have been difficult to find a clear answer to what path benefits us all amid the fog surrounding the food distribution market. Today, we thoroughly examined the truths and possibilities of both traditional methods and innovative online platforms. Ultimately, in this dynamic market, understanding changes and making wise choices based on the values of freshness, transparency, and efficiency is vital. TUNAKOREA will provide solutions to these concerns, becoming a trusted partner in opening the future of reliable food distribution for both producers and consumers alike.
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