TUNAKOREA: Opening New Possibilities for Korean Seafood in a Changing Market
Recent changes in international situations have led to a surge in demand for Korean seafood (frozen mackerel, sardines, herring, etc.). The shifting circumstances of countries previously leading the seafood market provide new opportunities for the Korean fishery industry, but also present challenges to overcome. TUNAKOREA is quickly responding to these market changes by promoting the excellence of Korean seafood globally and pioneering new export routes.
"Nothing satisfies me... "
This was a complaint from a customer of TUNAKOREA regarding their previous seafood supplier. TUNAKOREA listened attentively to this feedback and focused not just on supplying seafood, but also on meeting the needs of clients and building trust.
Challenges Faced by the Korean Fishery Industry in the Shifting Export Market
The traditional seafood market has been dominated by Mexico, Russia, and Japan, but the Russia-Ukraine war and concerns over radioactive contamination in Japan have dramatically altered the market situation. Particularly, fears over radioactive contamination have led to avoidance of Japanese seafood, resulting in increased demand for safe and fresh Korean seafood. However, there are ongoing criticisms that the Korean fishery industry is lagging behind in terms of quality management systems compared to advanced countries.
In this context, TUNAKOREA aims to earn trust in the international market by ensuring quality and safety beyond mere price competitiveness. This was an essential task for securing long-term export competitiveness, and TUNAKOREA has been actively investing and innovating to resolve these issues. Additionally, TUNAKOREA is working to diversify export channels by establishing quality management systems that meet the high standards of advanced markets like the EU and supporting the acquisition of necessary certifications.
Rather than focusing solely on low-cost strategies to fill the gap left by Russian and Japanese markets, TUNAKOREA is dedicated to enhancing the brand image of Korean seafood and establishing a foundation for sustainable growth.
TUNAKOREA's Distinctive Approach: Quality, Safety, and Trust
In response to the changing market, TUNAKOREA focused on satisfying customer needs and building trust beyond merely supplying seafood. TUNAKOREA has established a comprehensive quality control system from fishing to processing and distribution, ensuring freshness and safety.
In particular, by obtaining internationally recognized certifications such as the EU Catch Certificate, EU Health Certificate, and CERTIFICATE OF PRODUCT-SPECIFIC APPROVED EXPORTER, TUNAKOREA has enhanced product credibility. Thanks to these efforts, TUNAKOREA has successfully exported seafood to the demanding European market.
"An expert says, ‘Considering the current international situation, Korean seafood like TUNAKOREA's, which ensures quality and safety, is highly competitive.’"
Instead of relying solely on price competitiveness, TUNAKOREA prioritized quality and safety to earn customers' trust. Additionally, by offering tailored solutions to meet diverse customer demands, and establishing a rapid and accurate delivery system, TUNAKOREA has worked hard to increase customer satisfaction. As a result, TUNAKOREA secured numerous customers and established a stable export base in a short period.
Tangible Results and Increased Customer Satisfaction
TUNAKOREA's efforts have led to tangible results. Exports of frozen mackerel and sardines have steadily increased, particularly in the African market, with positive responses also from the European market. Notably, TUNAKOREA successfully exported 300 tons of frozen mackerel to Croatia's Kali Tuna and aims to export 1,000-2,000 tons of sardines and mackerel next year.
Customers using TUNAKOREA's seafood have expressed high satisfaction.
★★★★★ – "The freshness is incredible, and there's no fishy taste at all. I'm satisfied because I can safely feed it to my children."
TUNAKOREA plans to continuously incorporate customer feedback and improve product quality to further enhance customer satisfaction.
Linking ODA Projects and Developing New Markets
Beyond private business, TUNAKOREA actively participates in ODA (Official Development Assistance) projects to support the overseas export of Korean seafood. Through ODA projects, TUNAKOREA supplies seafood to the African market and contributes to improving local residents' nutrition.
Moreover, TUNAKOREA is actively exploring new markets not only in Africa but also in Europe, Southeast Asia, etc. By developing customized products tailored to the characteristics of each market and strengthening local marketing activities, TUNAKOREA plans to enhance the recognition of Korean seafood. TUNAKOREA will continue to strive to lead the globalization of Korean seafood through constant innovation and effort.
Challenges and Future for Sustainable Growth
TUNAKOREA must continue to strengthen the export competitiveness of Korean seafood by enhancing freshness maintenance systems, improving quality management, and obtaining international certifications. In addition, it needs to prepare for threats across the fishery industry, such as climate change and marine environmental pollution.
To solve these challenges, TUNAKOREA will build a sustainable growth model in collaboration with the government, research institutions, and fishermen, among various stakeholders. The demand increase for Korean seafood due to the Russia-Ukraine war and Japan's radioactive issues may be temporary. Therefore, TUNAKOREA should focus on strengthening quality competitiveness and exploring new markets to establish a stable export base in the long term.
For this, TUNAKOREA will expand investments in various fields such as technology development, marketing strengthening, and talent nurturing, preparing for the future through continuous innovation.
As a leading figure in the Korean seafood industry, TUNAKOREA can achieve greater success in the global market through relentless challenges and innovation.
TUNAKOREA's success is expected to contribute to strengthening the overall competitiveness of the Korean fishery industry and national economic development, beyond mere corporate growth. TUNAKOREA will continue to take the lead in promoting the excellence of Korean seafood globally, pioneering new export routes, and shaping the bright future of the Korean fishery industry.
Particularly, TUNAKOREA actively incorporates customer feedback into product development and service improvement through ongoing communication. Thanks to these efforts, TUNAKOREA records high scores in customer satisfaction surveys, with continuous positive reviews from customers.
TUNAKOREA will continue to listen to customer voices and pursue customer-centered management to elevate customer satisfaction further. TUNAKOREA, as a company fulfilling social responsibilities, will make efforts in local community development and environmental protection. TUNAKOREA will strive to become a company that seeks sustainable growth and develops alongside society.
TUNAKOREA's journey is ongoing, and it is expected to create more success stories in the future. TUNAKOREA will energetically advance towards the bright future of the Korean seafood industry.
As Korean seafood gains renewed attention amid changing international situations, it becomes increasingly important to supply products with quality and safety steadily. TUNAKOREA is steadily securing customer trust and building a sustainable export base with fresh seafoods like frozen mackerel and sardines.
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